Polaroid Spice Cam
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In 1997, Polaroid signed a deal with the Spice Girls to develop the Spice Cam, a variation on the company's OneStep instant camera with brighter colours (purple, pink, orange, and silver) and a new design.The association with the pop group was Polaroid's attempt to appeal to a younger demographic, and the camera came with customizable Spice Girls stickers and labels. The Spice Cam was sold in record stores in addition to traditional camera outlets. Polaroid used the Spice Cam to promote its new 'Extreme 600' film format.